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  • "Everything went so smoothly, the tour was very well-organised and excellent value for money."

    Mr P Osborne, Tailor-Made Vietnam

  • "We enjoyed every single minute of our holiday, which was one of the best we have ever had."
    Mr V, Leicestershire
  • “We have recommended you to all our friends and family. We will definitely travel with you again.”
    Mr and Mrs W
  • "Ethiopia is an absolutely fascinating country - one which fully deserves to be known better. The infrastructure details were accurately described in your brochure, and any shortcomings were made up with the richness of historical culture offered to us. Thank you for a brilliant holiday."
    Mr & Mrs Sheppee
  • "I just wanted to drop you a quick line to say a big thank you for organising the most spectacular holiday for us. We had such a fantastic holiday on Cocoa Island and loved every minute of it."
    Mrs Downie 

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Cox & Kings is a member of Aito, the Association of Independent Tour Operators, assuring you of Cox & Kings' commitment to high quality service and ethical business practises. We acknowledge the importance of Aito’s sustainable tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.

Aito is an association of independently minded companies specialising in particular areas or types of holiday and sharing a common dedication to high standards of quality and personal service. Aito defines ‘quality’ as “providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customer’s reasonable satisfaction, regardless of the type of holiday sold or the price paid”.

Accurate Brochures: Aito members ensure that their brochures clearly and accurately describe the holidays and services offered.

Product Improvements: Aito members listen to their customers and welcome suggestions for improving standards. All customers receive a postholiday questionnaire.

Professional Service: Aito members are committed to high standards of personal service, maintained by the thorough training of employees.

Financial Security: Aito takes care to ensure that all members comply with current UK Government Regulations regarding the protection of clients’ money.

Exclusive Membership: Aito has strict membership criteria that must be satisfied before new companies are allowed to join. All members must adhere to a rigorous Code of Business Practice that governs their operational conduct.

Environmental Issues: Aito is committed to raising the level of environmental awareness within the industry.

In the unlikely event that a dispute between an Aito member and customer cannot be resolved amicably, Aito’s low cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.

For more information about Aito and its aims, please visit