Cox & Kings is a member of Aito, the Association of Independent Tour Operators, assuring you of Cox & Kings' commitment to high quality service and ethical business practices. We also acknowledge the importance of Aito’s sustainable tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.The Aito Quality CharterAito is an association of independently minded companies specialising in particular areas or types of holiday and sharing a common dedication to high levels of quality and personal service. Aito defines quality as ‘providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customer’s reasonable satisfaction, regardless of the type of holiday sold or the price paid’. The association encourages the highest standards in all aspects of tour operating.Exclusive membershipAito sets criteria regarding ownership, finance and quality, which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice that encourages high operational standards and conduct.Financial securityAn Aito member is required to arrange financial protection for all holidays and other arrangements (including accommodation only) booked by customers with the member under the Aito logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK government regulations. Members are required to submit details of their financial protection arrangements to Aito on a regular basis.Accurate brochures and websitesAll members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.Professional service and continual improvementsAll members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.Monitoring standardsAito endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire from their tour operator, the results of which are scrutinised by the Association.
In addition, customers can leave detailed feedback, directly with Aito, about their holiday.Sustainable tourismOur members acknowledge the importance of Aito’s sustainable tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.Customer relationsAll members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an Aito member and a customer cannot be settled amicably, Aito's low-cost independent dispute settlement service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.Visit the Aito site >